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User

The user id is an exchange artifact and may be subject to rotation or other privacy policies. Keep the user id stable long enough to serve as the basis for attribution or personalization use cases.

idstringrequired

A unique, persistent ID for the user, generated by the publisher.

Example: 7d797540-aaf7-44f3-a347-28754be43792
yobinteger

The user's year of birth as a 4-digit integer.

genderstring

The user's gender.

  • M: male
  • F: female
  • O: other

Possible values: [M, F, O]

User
{
  "id": "7d797540-aaf7-44f3-a347-28754be43792",
  "yob": 0,
  "gender": "M"
}